Project Summary
The Homebuilders Association of Marion & Polk Counties (HBA), a 501(c)(6) membership-based organization, needed a comprehensive digital overhaul. They required a full rebrand, redesign, and rebuild of their website to enhance their marketing capabilities and improve their brand image.
Our Approach
We executed a complete rebrand and redesigned the website with custom templating. We integrated the site with GrowthZone using APIs and custom templates and developed a custom-coded build using Bootstrap and Sass, minimizing the use of plugins.
The Results
The HBA now has a powerful marketing tool that promotes events and memberships effectively. The new website provides administrators with full control over content and features across all pages and custom post types. The cleaner, more professional brand image better represents the organization, which was not achievable with their previous platform.
