By Bailey Hopp
With over 5 years of experience in social media marketing and community management, Bailey excels in developing and executing marketing strategies for both B2B and B2C brands. Her core competencies include Social Media Management, Community Management, Digital Marketing, Content Development, and Influencer Marketing. She has a proven track record in driving social channel growth and managing live social coverage.
Although these days many social media platforms are “pay to play” with paid media campaigns feeding a lot of the content you see in your news feed, organic social media can be a huge opportunity for brands and something that is more often than not, overlooked.
From increasing brand loyalty and awareness to strengthening partnerships and more, when you lean in to organic social media and think beyond just making sales, there is a treasure trove of ways that brands can find success and increase their visibility and reputation on organic social media.
When you build a social media presence, you’re building social proof and showcasing your brand. The longer you establish your social media presence and share updates, new products, new partnerships and more, the more that customers and other stakeholders can learn about you and your brand.
Posting regularly on organic social media also shows the evolution of your brand as weeks and years go on, highlighting how much you have grown and also appreciating the journey you’ve had along the way. This can be almost a time capsule to look back on in the long-term to see how much success you’ve garnered.
Social media is a great, easy way to craft content and get in front of your new and existing, loyal customers for years to come.
Speaking of loyal customers, engaging with them and building a community using social media is a great way to increase your reputation, implement outstanding customer service, and encourage customers to spread the word about your business.
When customers and followers feel connected to and engaged with a brand, they are more likely to want to spread the word! Building a community and spending time responding to and engaging with customers on social media will help your business succeed and grow more in the long run.
Customers are the backbone of successful businesses, so make sure you spend time acknowledging their concerns, feedback, ideas, and of course, their positive reviews of your business/products.
Does your brand work with other vendors or partners? Strengthening these relationships by engaging organically with those partners and supporting their business is an amazing way to build and expand your partnerships. It costs nothing to support and uplift other businesses online. There are also opportunities to create fun, low-cost campaigns or giveaways so all parties can benefit from the increased exposure.
Genuinely engaging in organic post comments, sharing posts, and celebrating wins to support businesses in your network is a standout way to expand partnerships and build new ones along the way.
Think about the value props that make your brand standout: Are you women-owned and operated? Do you have any unique ‘giving back’ components of your business? Have you won any industry-leading awards recently?
Consumers these days pay close attention and support brands that align with their values. Showcasing your unique business aspects and creating some storytelling around this on social media is a great way to highlight the incredible work you are doing while also showing existing and future customers why they should purchase or use your products versus someone else.
It’s free to post on social media, so use this real estate wisely and think about the ways you can really amplify your brand story and what makes you special.
Along these lines, it is free to use and set up your organic social media pages, versus something like paid media where you need to have a budget to run those campaigns. Of course, if you hire a social media manager or team, it will cost a bit to have your social media managed, but if you’re just getting started, organic social media can be a low-cost way to build a community, get in front of new and existing customers, and build strong relationships.
Sales are definitely an important part and goal for any marketing efforts, but it’s important to also consider the long-term effects and benefits beyond just pushing consumers to purchase from you.
If you’re in the market for social media management support, our team at IronGlove Studio is here to help. Whether organic social media is something you’re wanting to put more time and effort into, or if you’re at a stage where you’re ready to explore paid media campaigns, we’d love to connect to learn more about your goals. Reach out to our team today.
It's always a gamble to hire web developers and social media specialists when you're unsure about how the industry works...
Two predominant platforms we see debated frequently in the public sector are Drupal and WordPress, along with justifications for their…
One of the most significant issues that I repeatedly see when working with web development clients is the inability to…
This post should have been the very first one to introduce the materials that would be published here, but that’s…
