The IronGlove Studio Blog


Big topics for your small business

Viewing: Small Business

Website project planning for clients and why it's scary

Website project planning for clients and why it’s so scary

POSTED BY Derek Neuts, M.S. IN Small Business
ON August 22, 2018

One of the most significant issues that I repeatedly see when working with web development clients is the inability to determine a project’s scope and budget.  More often than not, clients have a concept of what they want to see as the result of work performed, but a website business goal hasn’t been thought through, leaving decisions being made in an impromptu fashion based on emotionally-charged events that took place (more...)

Why some businesses get dumped by web developers and online marketers

Why some businesses get dumped by web developers and online marketers

POSTED BY Derek Neuts, M.S. IN Small Business
ON May 16, 2018

We've already talked about delusional mindsets behind small business website projects, delving a bit into what's behind much of the dysfunction that can run rampant in some small businesses, along with how those symptoms manifest themselves.  In this post, I'll be breaking down bits of the developer-client relationship and what can go seriously wrong, and ways to keep it healthy.  This one is a bit longer than the others, but (more...)

Dangerous delusions about your website that can hurt your small business

Dangerous delusions about your website that can hurt your small business

POSTED BY Derek Neuts, M.S. IN Small Business
ON May 12, 2018

In a prior post on website integration, I discussed the woes of not taking your site development seriously, along with the potential consequences and dynamics involved with not including it as part of the business model.  In this post, I'm going to take this a step further and build on these concepts, as they are important for your success as a small business.  If managers and owners don't initially have (more...)

Is your small business website aligned with your business model?

Is your small business website aligned with your business model?

POSTED BY Derek Neuts, M.S. IN Small Business
ON May 7, 2018

As a small business owner or manager, do you consider your small business website to be a part of your company?  In other words, does it have the same (or similar) marketing budget as your other platforms?  Does your website have a game plan with a specific, outlined purpose, or was it built "because everyone else has one"?  A website should have a purpose, such as generating revenue goals through (more...)